Year Published - 2019

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The Consumer Companion: The Implications of Mobile Ubiquity - 2019

    Sponsored by The Relevancy Group

    The Consumer Companion: The Implications of Mobile Ubiquity - 2019

    by David Daniels and Nicholas Einstein

    Published in on 1/8/19, we examine consumer mobile and mobile marketing attitudes and behaviors. We examine how consumers are interacting with brands, apps, commerce on their mobile devices as well as attitudes and behaviors related to mobile marketing.

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  • Inbox Forever: Email Marketing and Consumer Communication Trends

    Sponsored by The Relevancy Group

    Inbox Forever: Email Marketing and Consumer Communication Trends

    by David Daniels and Nicholas Einstein

    Published in on 1/8/19, we examine consumer email and email marketing attitudes and behaviors. We examine how consumers are interacting with email and other communication tools as well as attitudes and behaviors related to email marketing.

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  • Inside The Walled Garden: Consumer Social Networking Trends

    Sponsored by The Relevancy Group

    Inside The Walled Garden: Consumer Social Networking Trends

    by David Daniels and Nicholas Einstein

    Published in on 1/8/19, we examine consumer social network attitudes and behaviors. We examine how consumers are interacting with social networks, brands, commerce, and social communication methods.

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  • 2019 Marketing and Martech Predictions

    Sponsored by The Relevancy Group

    2019 Marketing and Martech Predictions

    by David Daniels and Nicholas Einstein

    Published in on 1/8/19, The following takes on what the industry can expect in 2019 are based on the briefings we took, data we generated, and analysis we conducted in 2018. We are extremely excited about the year ahead and believe that the following forces will drive improved efficacy and efficiency for marketers and enable more valuable and positive customer experiences.

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  • Making the Case for an Email Marketing Agency Partner

    Sponsored by Trendline Interactive

    Making the Case for an Email Marketing Agency Partner

    by David Daniels and Nicholas Einstein

    Published in March 2018, The Relevancy Group explores marketing innovation. Sponsored by Trendline Interactive the research takes a deep dive into innovation budgets, headcount and the process of developing an innovation culture.

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  • Reaching Subscribers Beyond the Inbox

    Sponsored by LiveRamp

    Reaching Subscribers Beyond the Inbox

    by Nicholas Einstein and David Daniels

    Based off of new research by The Relevancy Group and sponsored by LiveRamp we investigate how data onboarding can be used to extend the value of email marketing beyond the inbox.

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