Sponsored Research

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Making the Case for an Email Marketing Agency Partner

    Sponsored by Trendline Interactive

    Making the Case for an Email Marketing Agency Partner

    by David Daniels and Nicholas Einstein

    Published in March 2018, The Relevancy Group explores marketing innovation. Sponsored by Trendline Interactive the research takes a deep dive into innovation budgets, headcount and the process of developing an innovation culture.

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  • Reaching Subscribers Beyond the Inbox

    Sponsored by LiveRamp

    Reaching Subscribers Beyond the Inbox

    by Nicholas Einstein and David Daniels

    Based off of new research by The Relevancy Group and sponsored by LiveRamp we investigate how data onboarding can be used to extend the value of email marketing beyond the inbox.

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  • Optimizing Email Deliverability with AI

    Sponsored by Return Path

    Optimizing Email Deliverability with AI

    by David Daniels and Nicholas Einstein

    Based off of new research by The Relevancy Group and sponsored by Return Path we investigate the state of deliverability and how AI can be utilized to optimize inbox placement.

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  • The Power of Email Verification and Multi-Method Hygiene

    Sponsored by Webbula

    The Power of Email Verification and Multi-Method Hygiene

    by David Daniels and Nicholas Einstein

    Published in July 2018, by The Relevancy Group and sponsored by Webbula, we explore the value and power of email verification and multi-method hygiene.

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  • Powering Person Based Marketing via Artificial Intelligence

    Sponsored by Zeta Global

    Powering Person Based Marketing via Artificial Intelligence

    by David Daniels with Nicholas Einstein

    Published in April 2018, The Relevancy Group survey data proves that those that are using AI to personalize email marketing at the individual level are more successful than marketers using human-curated personalization content at the individual level.

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  • The Value of Blending Email Marketing and Addressable Advertising

    Sponsored by Merkle

    The Value of Blending Email Marketing and Addressable Advertising

    by David Daniels and Nicholas Einstein

    Published in April 2018, The Relevancy Group explores email individualization. Sponsored by OneSpot, The Relevancy Group believes that the proliferation of machine learning represents a watershed moment for email senders and that the imperative to individualize is now upon us.

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  • The Email Individualization Imperative

    Sponsored by OneSpot

    The Email Individualization Imperative

    by Nicholas Einstein and David Daniels

    Published in April 2018, The Relevancy Group explores email individualization. Sponsored by OneSpot, The Relevancy Group believes that the proliferation of machine learning represents a watershed moment for email senders and that the imperative to individualize is now upon us.

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  • Keys to Email Delivery

    Sponsored by SparkPost

    Keys to Email Delivery

    by Nicholas Einstein and David Daniels

    Published in March 2018, The Relevancy Group looks at email delivery challenges and remedies for app developers and product managers.

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  • Planning for Marketing Innovation

    Sponsored by Trendline Interactive

    Planning for Marketing Innovation

    by David Daniels and Nicholas Einstein

    Published in March 2018, The Relevancy Group explores marketing innovation. Sponsored by Trendline Interactive the research takes a deep dive into innovation budgets, headcount and the process of developing an innovation culture.

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  • Defining the Modern Marketing Platform: Unifying the Everychannel Customer Experience

    Sponsored by Zeta Global

    Defining the Modern Marketing Platform: Unifying the Everychannel Customer Experience

    by David Daniels with Nicholas Einstein

    Published in December 2017, Marketers universally state a desire to improve the customer experience and relevance with their customers but are challenged by their ability to coordinate campaign execution across Everychannel.

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  • Understanding U.K. Online Consumer Attitudes and Behaviours

    Sponsored by Zeta Global

    Understanding U.K. Online Consumer Attitudes and Behaviours

    by David Daniels with Nicholas Einstein

    Published in November 2017, Ninety-three percent of U.K. consumers check their email daily with most accessing it multiple times a day. The notion that millennials (ages 18-34) do not utilize email is patently false.

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  • Email Acquisition: The Strategies and Tactics Employed by Modern Marketers

    Sponsored by CertainSource

    Email Acquisition: The Strategies and Tactics Employed by Modern Marketers

    by Nicholas Einstein and David Daniels

    Published in November 2017, Adding new emails to the top of the funnel is a top priority for marketers across business verticals who rely on a wide variety of tactics to drive acquisition.

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  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget